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Does video conferencing increase productivity?

What is productivity? Are you busy being busy? Are you in a meeting to discuss a meeting? Where does video conferencing sit in the world of productivity?

With changes in video conferencing technology it has fast become more accessible. Improved technology and high definition has resulted in video conferencing being the next best thing to being face-to-face. To top it off the cost of video conferencing has greatly reduced with continuous enhancements with technology and an increase in adoption, usage and the appetite within business.

With the increased adoption of video conferencing the benefits are becoming clear. One of the key benefits being increased productivity. How does video conferencing increase productivity? Video conferencing increases productivity across a number of themes for business, management, recruitment, staff, and customers.

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Business

Video conferencing is fast becoming the first for connecting within a business and with customers. The key benefits for business being the immediate and obvious savings with reduced travel such as transportation to and from the airport, the cost of plane tickets, meals and time lost in travel. The immediacy of connecting has removed the time taken to travel to meetings, connecting to multiple locations, to satellite offices and across the globe.

Management

Video conferencing is an invaluable asset for management in today’s changing work world. With an increase in satellite offices and a flexible workforce there is a reduction in employees physically being in the office. With more staff working in various locations the ability to connect in a natural way e.g. eye contact, chatting by the water cooler or simply sharing the lift has greatly reduced. With the reduction in physical contact managers have a new obstacle of ensuring the staff are engaged and have a sense of personable. A reduction in face-to-face communication can increase the risk of staff feeling disengaged, misunderstandings within your teams (text has no tone), and a HR nightmare where there is non-existent communication. Alas, video has ridden in on its big white horse and saved management from a workforce headache. Video provides the ability to ensure communication is always on, staff feel focused and engaged.

How does video conferencing improve productivity for management?

  1. Engaged staff have buy-in and want to get the job done!
  2. It gets your point across to all your staff in multiple sites and ensures projects are completed faster.
  3. Connecting with all your staff at the same time will ensure that the message is not lost in translation. Management can utilise video conferencing to maintain staff having a sense of connectedness with a clear understanding of expectations and consequently an increase in productivity.

Recruitment

Video conferencing is becoming more popular with employers as a means of interviewing potential candidates. Not to mention it provides flexibility for all involved. You could be on holidays and still participate in an interview.

Staff

During a video conference you can see the facial expressions and body language of conference participants, leading to faster and more effective collaboration. These are both important aspects of communication that are lost with a basic telephone call. Allowing a CEO to hold a company-wide meeting in real time with offices across the globe makes employees feel closer to the home office. Imagine being able to speak with a manufacturer in China, displaying the prototype you want them to duplicate in crystal clear HD quality. What would have required an expensive and time-consuming trip, can now be down in minutes from the comfort of your own desktop computer. Goodbye work junkets!

Customers

There is no benefit for being second in bringing new products or ideas to market. Video communication creates and maintains competitive advantage for your business. Teams that communicate through video, will share knowledge faster and will be more informed.  This reduces the time required to bring a new product or service to your customers. Support departments using video conferencing can establish more personal relationships with their customers, which encourages a much deeper loyalty than just speaking on a phone with a call centre. If you need to manufacture a product, you can verify the quality, make changes, and ensure accuracy through your product’s life cycle. You can accomplish in less than an hour, what it takes your competition to do in a week via shipping the product for review.

With a variety of video conferencing solutions, it provides a powerful way to enable conferences and other video content to be streamed live or on demand around the world.  Employees, customers, partners, and students can use video to communicate, engage and interact with others across distance at any time, from wherever they are.

Business

Video conferencing offers a solution to bring your team together in a more interactive way, keep your staff engaged, brainstorm ideas, and produce more work with fewer distractions. Keep your staff engaged and focused on the task at hand!

Video conferencing is fast becoming a tool that increases productivity in the workplace. While you are on a teleconference call you are writing up your quarterly report, checking your email, and texting your friend about where you are meeting for lunch. You would say that you are good at multi-tasking, right? You might want to re-think your strategy. Recent estimates are that you can lose up to 40% of your productivity by multi-tasking. Change the game and give that 40% back to your business.

In today’s workplace, video conferencing is the game changer for both employers and employees. If asked, many employers would suggest video conferencing is an efficient means for connecting with staff and reducing travel expenses but it provides so much more! Video conferencing products make interactions more personable and engaging for staff.

Contrary to many beliefs. Multitasking impacts on productivity and paying quality attention to your task at hand. Did you know staff can lose 40% productivity by multi-tasking? According to www.psychology today.com multi-tasking or task switching is a misnomer with people only able to do one task at a time. As such, we switch between tasks and with this we lose productivity.

Task switching is expensive” – There has been a lot of research on task switching. Here’s what we know from the research:

  • It takes more time to get tasks completed if you switch between them than if you do them one at a time.
  • You make more errors when you switch than if you do one task at a time.
  • If the tasks are complex then these time and error penalties increase.
  • Each task switch might waste only 1/10th of a second, but if you do a lot of switching in a day it can add up to a loss of 40% of your productivity.
  • Task switching involves several parts of your brain: Brain scans during task switching show activity in four major areas: the pre-frontal cortex is involved in shifting and focusing your attention, and selecting which task to do when. The posterior parietal lobe activates rules for each task you switch to, the anterior cingulate gyrus monitors errors, and the pre-motor cortex is preparing for you to move in some way”.

Change the game! Keep your audience engaged and to task.

Don’t lose productivity by lack of focus and concentration. Make sure you’re meeting the one task at hand that requires full engagement and concentration. Keep your team engaged and seamlessly bring your participants together face-to-face. A video conference with InView™ can prove to be a better way to network, whether your colleagues are down the street or on the other side of the globe.

CommuniCloud come out on top for a state-of-the-art video conference. Built for professionals, we make sure we work with the best technology platforms, whether it’s our proprietary InView™ or Prime Time technology to seamlessly bring all participants face-to-face. Our service provides you with the power of a flexible, secure, HD video conference through a first class, subscription based “all you can meet” collaboration.

Is it time for you to reclaim that 40%? Sign up for a FREE trial today. It’s as simple as providing your name and email. We do not require your credit card details and there are no hidden costs! You are one click away from starting your free trial.

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