07 Jun How to run a successful webinar and the webi-not to do!
Running a successful webinar will take some preparation and thought. Take the time to ensure that your content is interesting, informative and engaging for participants.
10 Webi-not to do’s!
- Do not underestimate the power of a good headline. Take the time to make sure that you have selected a topic and title that has search potential.
- If you fail to plan then you plan to fail. Allow time for your speaker to build out the messaging.
- Don’t be a mushroom and hide in the dark. It is important to promote and maximise the use of social media to drive registration and sign ups.
- Selecting the wrong technology. Using the right technology will boost the quality of your Webinar, demonstrate your professionalism, and enhance user experience.
- Don’t assume what resonates with you will resonate with others. Following a webinar, it is important that you follow up on the topics and how they resonated with your audience.
- Death by PowerPoint. Webinars are intended to be interactive and engaging. Consider the intent of the PowerPoint and do not read the slides word for word. Take the time to consider if the PowerPoint could be delivered alone. If yes, then redirect the focus of your webinar.
- It’s all about me. Wrong it’s all about the audience. Interact with your audience and plan to engage and interact with your audience.
- Love the sound of your own voice. Silence is power and the success of a great webinar allows silence and the ability for others to think, absorb information, and connect.
- It’s my webinar. Wrong, it’s all about the audience and important that you allow participation. Do not ignore the your audience!
- Don’t create an excessively long webinar. Stick to the scheduled timeframe and remember everyone’s time is precious.
Planning your webinar starts with planning a topic that promotes interest in your products and helps you accumulate sales leads. It is imperative that you plan your webinar to accommodate the attention span of a digitalised society with a short attention span.
“You Now have a Shorter Attention Span Than a Goldfish…The average attention span the notoriously ill-focused goldfish is nine seconds, but according to a new study from Microsoft corp., people now generally lose concentration after eight seconds, highlighting the affects of an increasingly digitalized lifestyle on the brain”.
We would suggest that you apply the Goldfish theory to your slides and ensure that you limit each slide to 4 dot points. Remember the audience is not attending your webinar with intention of reading a novel. Keep the slides interesting, to the point, and talk to them. Don’t get busy with too much text. Remember a picture is worth a 1000 words and even the best ‘Goldfish’ is able absorb a picture within eight seconds.
The key to a great webinar is predominantly the content. This includes everything from how you organise the content of the webinar to how you present it visually. If you’re the host, it’s important you keep everyone engaged, so content could make it or break it for you. Whilst crafting your webinar content, think carefully about your audience and the content. Remember, your event is about building relationships with your audience so they continue to gain trust and view you as innovative within the industry.
10 Webinar what to do’s – How to run a successful webinar from start to finish!
Webinars can be a significant (and inexpensive) revenue driver for your business, so it’s essential it goes off without a hitch. Follow these steps to produce an engaging, informative webinar that promotes interest in your products and helps you accumulate sales leads.
- Planning. Allow time for your speaker to build out the messaging, your creative team to develop a user-friendly registration page, and for you to drive sign ups. Ask sign up questions that get beneficial information from each attendee. Selectively approve registered participants to keep competitors and unwanted attendees away.
- Promoting. Email and social media are two of the most effective channels to drive attendee sign ups. Social media posts are also a great way to drive registrations. Brand the webinar experience by customising the welcome and thank you screens. Many video software solutions offer all of these useful features.
- Going Live. Using the right technology will boost the quality of your webinar, make it look more professional, and ensure that attendees enjoy their experience.
- Moderator Controls. Make sure all your presenters are listed correctly by using a webinar service, such as BlueJeans Primetime, to control the naming and reordering of presenters.
- Interactive Q&A. BlueJeans Primetime features Q&A controls allowing moderators to select which attendee questions to make public.
- Post Webinar Activities. Following up with event registrants will help you determine how well certain types of webinars or topics resonated with your audience and more accurately plan future webinars.
- Reporting. Find out who signed up, who attended and who didn’t, so you can personalise your post event communications. Share the results with your sales team so they can leverage the webinar content in conversations with prospective customers.
- Sending Follow-Up Emails. Provide your attendees with helpful information like: a link to the recording, links to resources mentioned during the webinar, and a copy of the presentation. Send an automatic thank you email to attendees with a free gift or a special offer. For the no shows, send an email with a recording of the webinar.
- It’s all about the audience. A successful webinar will focus on the audience and allow participation. Do not ignore the your audience!
- Choose CommuniCloud. BlueJeans Primetime provided by CommuniCloud reinvents the company-wide meetings by blending the interactivity and engagement of a video meeting with the scalability of a broadcast event. With an easy, reliable, and collaborative experience for both organisers and attendees, BlueJeans Primetime enables a whole new class of interactive events in business, media, entertainment, gaming and education in a single, easy-to-use platform.
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- Host video-centric online events with up to 5,000 attendees and 100 interactive presenters. Attendees can view the event stream without a download.
- Robust Moderator Controls.
- Moderators can maintain a controlled environment with master controls. Record the session, mute participants, pin presenters, promote attendees and pause/resume the event.
- Attendees viewing the one-way stream can virtually raise their hand and request to “Go Live,” enabling them to engage with presenters over video in the live event.
- Present or view from any device.
- Join from the full range of video endpoints, including room systems, computers, and mobile devices as well as phone dial-in. Presenting from a room system creates a professional environment without the need for a production crew.
Self-Service or Managed Experience
- Organizers can easily schedule and manage events on their own and enable presenters to intuitively interact over video, share content, play video clips, and engage their audience.
- Those who prefer additional assistance can leverage Event Assist services.
- Webinars can be a significant (and inexpensive) revenue driver for your business, so it’s essential it goes off without a hitch. Follow these steps to produce an engaging, informative webinar that promotes interest in your products and helps you accumulate sales leads.
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